How to Keyword Optimize a WordPress Blog

Proper keyword optimization of your WordPress blog is one of the most critical steps in getting your blog ranked at the top of the search engines. Learning how to keyword optimize a WordPress blog is the first step in getting a higher search ranking. Proper SEO (keyword) optimization and backlinks are what helps your blog get ranked higher. Follow the steps below to help you better keyword optimize your WordPress blog that will help you get more traffic.

Write Down The Structure of Your WordPress Blog

Before you even post your blog content on your WordPress blog, get a pen and a piece of paper, or use a document on your computer, and write down the structure of your blog and write out what you want it to say. Write out the exact layout including headers and paragraphs. Write out your blog post in the way that you want it to look on your blog.

Use to Find Keywords for Your WordPress Blog

Ahrefs has a free keyword tool that can use to utilize and find keywords related to your blog. You can also use the Google Keyword planner to do the same thing. Look for long tail keywords that have a medium to high monthly search rate with a low to medium competition rate. The low to medium competition rate is the most important factor. Also make sure that they keyword that you find is a long tail keyword. It will be easier to rank for a long tail keyword rather than a short keyword.

Title and Description of Your WordPress Blog

When learning how to keyword optimize a WordPress blog, it all starts with the title and description. OK now it is time to use that long tail keyword that you found with a low to medium monthly search rate as the title of your blog or your blog posts. Also use the bulk of your title keywords in the description of your WordPress blog. Your description should have at least the main title keywords in it. This is a very important factor in keyword optimizing your WordPress blog for more traffic.

I have included a video below that also talks about how to keyword optimize a WordPress blog.

How to Keyword Optimize the WordPress Blog Content

You should use your main title keywords in the first paragraph of your WordPress blog. Then you should also use the main title keywords throughout your blog content. Be careful to not keyword stuff your WordPress blog or Google will penalize you. There are free tools online that you can use to check the keyword density of your blog content. It is very important to have the proper keyword density of your blog. Find a keyword density checking tool and find out what your keyword density is and change it as needed.

Use H1 and H2 Keywords

The above title is an H2 keyword title. The H1 is the title of your site. Use the H2 keywords at the beginning of each section in the same manner that I have here. Be sure to use H1 and H2 keywords where they are needed. Especially at the top of each section. The H1 and H2 tags play a very important part in the keyword optimization of your WordPress blog and getting it ranked higher.

Keyword Optimize Your Photos

Anytime that you upload a photo or infographic, always name the photo file with the same keywords as your title is. Yes this is also a very important step and it is part of the keyword optimization process for getting more traffic to your WordPress blog. Also when downloading a photo from the internet, be sure to replace the photo name with the name of your blog post. Also when uploading a image from your computer to your WordPress blog you will see a section that asks for the Alt tags. Put the name of your blog post in the Alt tag section. Do this anytime you are adding a photo. Always put the blog post title or the main keywords into the Alt tags section. Google does recognize this when ranking your blog.

Add Yoast Plugin to Keyword optimize a WordPress Blog

The Yoast plugin is a SEO/keyword optimization plugin that will help you properly optimize your snippets that show up in the Google search results. The Yoast plugin will also allow you to perfectly optimize each blog post that you make. It will tell you if your post needs keyword and optimization improvements. The plugin will then help you make the improvements to your posts that will result in proper keyword and SEO optimization. Just follow what the Yoast plugin recommends. This is very critical step in getting the right optimization for your blog posts.

Meta Title and Meta Description

Your WordPress sites meta title and description is a very important factor when it comes to keyword optimizing your WordPress blog for more traffic. You can also use the Yoast plugin to do this step. Once you have written out your blog post and you get to the bottom, you will see an area that says meta title and meta description. The Yoast plugin will help you come up with the best Meta title and Meta description. All you have to do is type it in the box.

How to Keyword Optimize a WordPress Blog With Keyword Tags

keyword tags are search terms and keywords that people use to find your site. Again, you can use the Ahrefs keyword tool or the Google keyword tool to find medium to high search keywords with a low to medium competition search rate, try and choose the long tail search term keywords. Then you take those keywords and enter them into the keyword section of your blog. Always use long tail keyword tags. When doing your keyword tag research, look for long tail keywords with low competition and medium to high search rate. This will give you better keyword tags.


The main aspects of making your WordPress blog keyword optimized is using your title keywords in your description, H1 and H2 headers, blog content. Also use the title keywords in your photos, Meta title, Met description and in the keyword tags search section of your blog. If you follow the recommendations of the Yoast SEO plugin, it will show you everything that you need to do in order to properly optimize your WordPress blog. Something that I did not talk about on this post is backlinks. Once your WordPress site is properly keyword and SEO optimized, look for similar sites to backlink with. Especially web 2.0 blogs and websites.

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